TikTok is introducing a updated setting that enables them to lessen the quantity of AI-created media appearing in their streams. This move comes as the platform revealed that it currently hosts in excess of 1 billion content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a global rollout. This shift comes amid a increase in AI-generated material, spurred by emerging AI video creators.
The Broader AI Trend
It has been noted that approximately 10% of the quickest rising channels on a competing service exclusively feature clips produced artificially. A significant portion of this content is classified as low-quality AI content, a term for inferior, bulk-generated content that is often illogical or dreamlike.
Our research shows that many people enjoy content produced via AI tools, including computer-generated images to educational videos, and we want to provide users the ability to see more or less of that, depending on their own likes,” said a platform representative.
AI on the Platform
TikTok disclosed that there are now over a billion videos on its service tagged as made with AI. Overall, over 100 m videos are submitted to the platform daily, making AI-generated material a relatively small percentage of its complete catalog.
How to Adjust Settings
Viewers will be able to reduce or increase the level of AI content they watch by using the “manage topic” feature in the application and selecting “AI-generated content”. Further subjects that currently be controlled under the setting cover current affairs, style, beauty, and dance.
Platform Guidelines
The platform’s rules mandate content makers to label lifelike artificially created content, and it forbids harmful fake videos of well-known individuals or emergencies. Any realistic AI-generated clip that is unmarked can be deleted under its user guidelines.
In addition, the service will from now on apply an artificially created watermark to content created with its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This measure is aimed to deter users from trying to circumvent the labeling process.
AI Literacy Programs
The platform is furthermore establishing a $2m AI literacy fund for experts and groups to produce learning resources about ethical AI use. This project will support non-profit groups dedicated to training coding and technology.
Content Safety Approach
The video-sharing app has defended its content review process, amid debate over proposals to lay off a large number of safety staff in the UK. The company is planning to eliminate 439 jobs in its content moderation division in its British office, with labor groups and digital protection specialists expressing worry that humans are being replaced by automated systems.
A senior executive explained that people-led review would still have a role, but automated tools can shield workers by removing the most harmful content prior to it has to be seen by people. TikTok reported a 76% decrease in disturbing and violent content reviewed by safety staff over the past year due to reliance on its automated systems.
We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is the area in which a extensive automated help is really helping us process content quickly.”
